The Navigator

BOHEMIAN CHIC? QUIRKY COOL? ALONG NYC’S EAST RIVER, EVERY NEIGHBORHOOD HAS ITS OWN LOOK

From East 34th Street to Long Island City, Greenpoint to the Williamsburgs, DUMBO and Wall Streetfind the boutiques that speak to your style

By Anya Sacharow

Ferry LANDING: EAST 34th Street

Local Style Power suiting, doctors’ scrubs, lots of leggings
Favorite Labels Lululemon, Zara, Louis Vuitton
Where to Shop Dover Street Market, Vintage India NYC, 2nd Time Around
Find the Scene Salvation Taco, Tuttles Bar & Grill, Vanguard Wine Bar
Fashion Mantra Dress for your day job
Essential Urban Accessory Dog

Photos show right (top): Vintage India NYC, 132 Lexington Ave; (bottom) Tuttles Bar & Grill, 735 2nd Ave
vintage india nyc murray hill shopping

East 34th Street Ferry

ferry stop shopping rooftop bar salvation taco

Ferry LANDING: Hunters Point / LIC

Local Style Normcore or just call it normal
Favorite Labels Levi’s, Nike, Madewell
Where to Shop Materials for the Arts, Mimi&Mo, LIC Flea
Find the Scene MOMA PS1, Sweetleaf, Anable Basin Sailing Bar and Grill
Fashion Mantra Eh. Whatever
Essential Urban Accessory Hoodie

Photos show right (top): Mimi&Mo, 4545 Center Blvd, Long Island City; (bottom) SADAF performing at MoMA PS1, 22-25 Jackson Ave, Long Island City. Image courtesy of MoMA PS1. Photo: Charles Roussel

 

vintage india nyc murray hill shopping

Hunters Point

ferry stop shopping rooftop bar salvation taco

Ferry LANDING: Greenpoint

Local Style Thrift-store chic, favorite T-shirts
Favorite Labels Carhartt, Vans, Warby Parker, anything vintage
Where to Shop Fox & Fawn, IGWT (In God We Trust), Alter, Dobbins Street Co-Op
Find the Scene Word , Greenpoint Ale House, Maman
Fashion Mantra Keep it quirky
Essential Urban Accessory Glasses

Photos show right (top): Dobbins St. Co-Op, 37 Norman Ave. Greenpoint; (bottom) Maman, 80 Kent St, Greenpoint

 

shopping greenpoint dobbins st co-op

Greenpoint Ferry

word bookstore greenpoint shopping

ferry LANDING: Williamsburg (North)

Local Style  Ripped jeans and leather jackets on hipsters and bankers alike
Favorite Labels Rag & Bone, Urban Outfitters , Catbird, Dr. Martens
Where to Shop Bird, Brooklyn Denim Co., 10 ft. Single by Stella Dallas, Concrete + Water
Find the Scene McCarren Park, The Ides, Smorgasburg
Fashion Mantra Never enough denim
Essential Urban Accessory Tattoos

Photos show right (top): Catbird, 219 Bedford Ave, Williamsburg; (bottom) Smorgasburg, 90 Kent Ave, Williamsburg

 

catbird williamsburg north shopping

Williamsburg North Ferry

smoragsburg williamsburg

ferry LANDING: Williamsburg (South)

Local Style Bourgeois-bohemians in messy (but dressy) thread
Favorite Labels Ace & Jig, Dieppa Restrepo, Black Crane , Thakoon , Converse
Where to Shop Oroboro Store, Swords-Smith
Find the Scene Marlow & Sons, Black Brick Coffee, Maison Premiere
Fashion Mantra Comfort is chic
Essential Urban Accessory Bike

Photos show right (top): Oroboro Store, 326 Wythe Ave, Williamsburg; (bottom) Maison Premiere, 298 Bedford Ave, Williamsburg

 

oroboro store williamsburg

Williamsburg South Ferry

maison premiere williamsburg

ferry LANDING: Brooklyn Bridge / DUMBO

Local Style Simple enough for the playground—when the playground is one of NYC’s toniest neighborhoods
Favorite Labels Steven Alan, Isabel Marant, J. Crew, Appaman
Where to Shop Front General Store, Powerhouse Arena, Nos Boutique
Find the Scene Brooklyn Bridge Park, St. Ann’s Warehouse, Brooklyn Roasting Company
Fashion Mantra Dress for work and play
Essential Urban Accessory Stroller

Photos show right (top): Front General Store, 143 Front St, Dumbo; (bottom) St. Ann’s Warehouse, 45 Water St., Dumbo

 

front general store dumbo

Brooklyn Bridge Park / DUMBO

st anne's warehouse dumbo

ferry LANDING: Pier 11 / Wall Street

Local Style Suits and separates in gray, navy, and black.
Favorite Labels Ferragamo, Brooks Brothers, Theory, Longchamp
Where to Shop Saks Downtown, Century 21, Brother Vellies
Find the Scene Soulcycle, Vintry Wine & Whiskey, The Dead Rabbit
Fashion Mantra Keep it classy
Essential Urban Accessory Gym bag

Photos show right (top): Brother Vellies, 4 Fulton St, NYC; (bottom) The Dead Rabbit, 30 Water St, NYC

 

brother vellies fulton street shopping

Pier 11 / Wall Street Ferry

the dead rabbit wall street

Interested in What We’re Doing?

Please, join us! Become a sponsor. An advertiser. A contributor. Or, just get in touch. All tips, introductions, and good ideas welcome!
Get in Touch

RELATED STORIES

WHERE THE CREATIVE CLASS GOES TO WORK: THE BROOKLYN NAVY YARD, INDUSTRY CITY, BROOKLYN ARMY TERMINAL & THE NEWLY OPENED EMPIRE STORES

PAOLA ANTONELLI: THE MOMA CURATOR TAKES THE ROAD LESS TRAVELED ON THE EAST RIVER BIKEWAY

THE URBANCOAST INCLUDES NYC’S EAST RIVER WATERFRONT NEIGHBORHOODS. GETTING AROUND HAS NEVER BEEN EASIER. LET US HELP YOU CHART THE WAY

Share This

Making Waves on the UrbanCoast!

Want to know more about the people, places, events and happenings shaping the UrbanCoast and East River neighborhoods? Sign up!

You have subscribed