Ferry Culture
YOU NEED TO SEE THESE GORGEOUS PHOTOS OF GREENPOINT BOUTIQUES
Nancy Jo Iacoi, photographer and Instagram influencer shares her fave spots in Greenpoint for fashion and home furnishings. She also spends a little cash.


In 2015, Nancy Jo Iacoi came back from a trip to Haiti, where she had been posting on Instagram, and found an email telling her that she’d been chosen as an Instagrammer to follow. “I thought it was spam,” says Iacoi, a long-time photo editor who had never actually photographed professionally. “I took the note into the young people in my office they told me that meant Instagram liked me. I just post. I was so surprised.”
Of course, she shouldn’t have been. As a photo editor and consultant who has worked at places like Esquire, Getty Images and Conde Nast Traveler, Iacoi has an discerning eye, and captures every day surroundings — whether it it is mottled aluminum siding or a fish head on a plate — as art. Her modus operandi: She just heads to a destination and wanders around until “something will strike me as funny or odd.” Then she pulls out her camera.
We dispatched Iacoi to Greenpoint to tell a visual story about the shops and vibe in the fast-changing, ferry-friendly neighborhood. Though she lives not that far away, in Carroll Gardens, Iacoi hadn’t spent much time in Greenpoint, and exploring the area was an adventure. “It was fun to get off the ferry and just wander around,” she says. “I miss neighborhoods like that. It’s nostalgia for me. It’s not overly developed, not block after block of super trend. There’s not so much of that left any more.” Here’s what she loved:
CLOTHING




Wolves Within
The clothes are “kind of kinfolk, a little of American inspiration. I could have bought ten things there!”
Wolveswithin.com
174 Franklin Street
347-889-5798




The Dobbin Street Vintage Co-op
This is a coop where a group of friends take turns running different pop up stores. When I was there, it was a mishmash of vintage — granny dresses to shoes made in Brazil.
@dobbinstreetcoop (Instagram)
37 Norman Avenue




Pas Mal
Super-nice clothing for women. Sort of boxy, but representative of a certain look.
Pasmalnyc.com
99 Franklin Street
917-909-1514




Alter
This is good basics for men and women. The place had a Madewell vibe, but less crafty. I bought a pair of shoes. They were $35!
Alterbrooklyn.com
140 Franklin Street
718-349-0203




Brooklyn Curated
This is all things design. They were cool and friendly, and there were great vignettes. I loved the old buttons.
Bklyncurated.com
88 Franklin Street
718-389-2682
HOME FURNISHINGS




Home of the Brave
I wanted to buy everything here. Great textiles, beautiful pottery.
Homeofthebravenyc.com
146 Franklin Street
(sister store to Wolves Within)




Homecoming
This is a cool hangout with great home goods. You can have coffee, shop, buy flowers.
Home-coming.com
107 Franklin Street
347-457-5385




You & Yours Fine Vintage
Very beautiful pieces, artfully arranged. I could go beserk there.
Youandyoursfinevintage.com
77 Franklin Street
917-482-4071




Adaptations
This is furniture, but clothing, too. It’s almost like you are walking into someone’s apartment. There’s vintage mixed with modern.
Adaptationsny.com
109 Franklin Street
347-529-5889
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